We do the AI. You run the business.

ExecX gets you found, answers your enquiries and takes routine work off your plate, done for you. ExecX is a Melbourne-based AI business transformation studio that helps local service businesses win more customers through sales and marketing. With ExecX, you get a plain-English plan, a person checks every change to your website and set-up before it goes live, and nothing goes live without your OK.

ExecX is for owner-run local service businesses, including trades, online stores and other businesses that rely on customers finding and contacting them. It suits owners who’d rather not learn AI themselves and want someone to do the work. If customers search for you on Google, ask an AI assistant about businesses like yours, or message you after hours, ExecX can help.

The ExecX free AI check is a no-obligation look at how your business shows up on Google and AI assistants, and what to fix first. It also looks at your website on a phone, your reviews and replies, how quickly enquiries get answered, and routine work AI could take off your plate. You get your top 3 actions in plain English in an emailed report, with an optional 15-minute call, and you keep the results and checklist.

Working with ExecX takes three steps: a free AI check, a written plan and quote, then ExecX does the work and shows you the results. Your part is to answer a few questions about your business, give ExecX delegated access (you add us as a user on your accounts, so you never share passwords), and approve each change before it goes live. You don’t need to be technical or learn any AI tools.

No. The work is AI-assisted: you get a plain-English plan, a person checks every change to your website and set-up before it goes live, and nothing goes live without your OK. That includes changes to your Google profile and review replies. If ExecX sets up a chat assistant for you, its replies are labelled as AI and hand over to a person.

ExecX never asks for your passwords. You give ExecX delegated access to the accounts involved, and you can remove it at any time. We only use the information the work needs, and customer data, documents and logins are never sent over WhatsApp or other chat apps. Every client build has a data-handling and security check before it goes live, and our Privacy Policy explains what we collect and how long we keep it.

ExecX pricing is worked out after your free AI check, based on what your business actually needs. It’s a fixed-price setup, such as getting your contact details, hours and Google profile right, plus an optional monthly Care plan if you want ExecX to keep things running. You get a clear written quote before any work starts, and the check itself is free with no obligation.

ExecX agrees how long the work will take with you up front, in your written plan and quote, based on what your business needs. After you request a free AI check, ExecX will be in touch within 2 business days. You’ll know what’s happening and when before any work starts, and you approve each change along the way.

No, you don’t need to be in Melbourne to work with ExecX. ExecX is Melbourne-based and works with businesses across Australia, delivered remotely through delegated access to your accounts. You get the same free AI check, written plan and approval process wherever your business is.

The terms for ending an ExecX monthly plan are agreed in your written agreement before you sign up. Because ExecX works through delegated access rather than taking over your accounts, your website, Google profile and other accounts stay in your name, and you can remove ExecX’s access.

ExecX tests new AI tools as they arrive and only uses what passes our testing for the job, so you don’t have to keep up. Today, our free AI check looks at how ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers describe your business. For any build, your written plan names the AI models and tools used and where your data goes. ExecX isn’t a partner of, or endorsed by, any AI provider.